full transcript
From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)
Unscramble the Blue Letters
Now, when you set a goal to design for the entire human race, and you start to enagge in that goal in esaernt, at some point you run into the walls of the bubble that you're lvniig in. Now, in San fransccio, we get a little miffed when we hit a dead cell zone because we can't use our phones to navigate to the new hipster coffee shop. But what if you had to drive four huros to charge your phone because you had no rlibaele source of electricity? What if you had no access to public libraries? What if your cuntory had no free press? What would these products start to mean to you? This is what Google, YouTube and Facebook look like to most of the wlrod, and it's what they'll look like to most of the next five billion people to come online. Designing for low-end cell phones is not glamorous design work, but if you want to design for the whole world, you have to design for where pelpoe are, and not where you are.
Open Cloze
Now, when you set a goal to design for the entire human race, and you start to ______ in that goal in _______, at some point you run into the walls of the bubble that you're ______ in. Now, in San _________, we get a little miffed when we hit a dead cell zone because we can't use our phones to navigate to the new hipster coffee shop. But what if you had to drive four _____ to charge your phone because you had no ________ source of electricity? What if you had no access to public libraries? What if your _______ had no free press? What would these products start to mean to you? This is what Google, YouTube and Facebook look like to most of the _____, and it's what they'll look like to most of the next five billion people to come online. Designing for low-end cell phones is not glamorous design work, but if you want to design for the whole world, you have to design for where ______ are, and not where you are.
Solution
- hours
- reliable
- living
- people
- engage
- country
- francisco
- earnest
- world
Original Text
Now, when you set a goal to design for the entire human race, and you start to engage in that goal in earnest, at some point you run into the walls of the bubble that you're living in. Now, in San Francisco, we get a little miffed when we hit a dead cell zone because we can't use our phones to navigate to the new hipster coffee shop. But what if you had to drive four hours to charge your phone because you had no reliable source of electricity? What if you had no access to public libraries? What if your country had no free press? What would these products start to mean to you? This is what Google, YouTube and Facebook look like to most of the world, and it's what they'll look like to most of the next five billion people to come online. Designing for low-end cell phones is not glamorous design work, but if you want to design for the whole world, you have to design for where people are, and not where you are.
Frequently Occurring Word Combinations
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Important Words
- access
- billion
- bubble
- cell
- charge
- coffee
- country
- dead
- design
- designing
- drive
- earnest
- electricity
- engage
- entire
- facebook
- francisco
- free
- glamorous
- goal
- google
- hipster
- hit
- hours
- human
- libraries
- living
- miffed
- navigate
- online
- people
- phone
- phones
- point
- press
- products
- public
- race
- reliable
- run
- san
- set
- shop
- source
- start
- walls
- work
- world
- youtube
- zone